Co-Founder / Operations
2020 - 2024
@tryhardcoffee

• Oversaw day-to-day multi-department cafe operations

• Managed staff development and human resources

• Performed payroll, bookkeeping, and cashflow management

• Facilitated in-house events and offsite brand activations

• Executed social media programming and brand content creation

• Directed seasonal food, beverage and alcohol menu changes

• Initiated community partnerships and fundraisers with neighboring businesses, artists and non-profit organizations

Co-Founder / Operations
2017 - 2024
@cleverbakingco

• Researched, developed and executed a wholesale pastry program tailoring to the needs of over 30 specialty cafes in Texas

• Created internal systems and administrative tools to adapt to rapid growth

• Hired, trained and managed bakery and delivery teams

• Administered training and support to wholesale accounts

• Facilitated off-site activations, collaborating with wholesale accounts and the Austin Coffee Collective

Service Staff
2022 - 2024
@birdiesaustin

• Performed rotating front-of-house roles at a high-volume, James Beard-nominated wine bar and restaurant

• Represented a highly acclaimed list of internationally recognized low-intervention wine producers

General Manager / Pastry / Gelato / Barista
2014 - 2017
@coffeebar

• Performed day-to-day high volume cafe floor and administrative operations including scheduling, hiring, training, staff development, inventory management and communication

• Managed and assisted in the opening of high-volume Olympic Valley location

• Executed daily in-house pastry program

• Oversaw in-house gelato programming including recipe research and development

• Facilitated activations and events

• Bookkeeping: Quickbooks Online

• Design: Canva Pro

• Productivity: Microsoft Office, iWork

• Social Media Planning: Planoly

• Appointment Booking: 10 - 8 Scheduling

• Website Design: Spothopper, Squarespace

• POS: Square, Dripos, Toast

• Project Management: Basecamp, Slack

• Try Hard Coffee - A Documentary Short by Hailey Caragay

• Food & Wine: The Best Coffee Shops in Every State

• Sprudge Coffee: Build-Outs Of Coffee: Try Hard Coffee Roasters In Austin, TX , Coffee Design: Try Hard Coffee In Austin, Texas

• KUTX 98.9: Try Hard Coffee Thinks Outside the Box

• EASTside Magazine: Try It, You’ll Like It: Try Hard Coffee

• Austin Monthly: The Top Coffee Shops in the City , Best of ATX 2021: Food & Drink

• The Infatuation: Try Hard Coffee Roasters Review